As we turn the corner into the 2020’s film making is having one of the most notable changes we have seen in decades with a shift in technology, audiences and funding. Drones now gather b-roll footage, funding is being hyper consolidated and audiences have accepted an overabundance of reboots but where is this taking us? With the shift in technology and mega companies such as Disney and Netflix dominating the market is the soul of independent filmmaking gone?
Many people are saying that entertainment has degraded to a state of corporatization that is taking the thrill away from many movies. In the past an independent movie could stand a chance against a studio feature as long as it was written well, produced with care and had an understanding of their audiences taste. We are now seeing features being churned out to appease multiple film markets to get the highest ROI when sold for distribution. Ever wonder how the Fast and the Furious and Transformers movies keep breaking records? Well the answer is simple; when a film company shoots in China and uses Chinese actors you now can show that film in the American market and in the Chinese market increasing the audience and return.
This globalization of film is not a bad thing, this is how we discover new talent and storytellers, however it is creating a division between big studio productions and independent film makers. As we see the market share for independent films change, it becomes more difficult for smaller film makers to get funding, acquire A-list talent and receive healthy tax incentives of decades prior.
Many independents are using their own capital to get their projects going and often fall into debt if they do not receive full funding or hit a snag in production or post production. These pitfalls are one of many to contend with however as the technology progresses so does the new opportunities available for smaller film makers.
With platforms such as Indiegogo and Kickstarter some producers are taking to the internet to crowd fund their projects, avoiding investors and no longer worrying about paying off hefty investments. Projects have received millions of dollars through source funding and the trend is growing.
Companies such as Peraino Entertainment are offering crowdfunding assistance and hard equity investments that work hand in hand with the needs of independent film makers. The biggest pitfall of prior years was the funding component, often requiring talent to be attached in order to receive full funding. However, A list talent would not want to attach themselves to a shaky project that is not fully funded. Companies like Peraino Entertainment help small productions acquire the capital needed to get the ball rolling, even working with investors in the new and underutilized crypto space.
As we go into the 20’s we look optimistically at the changes to come knowing that the film experience will continue to evolve. We hope that the independent niche grows and adapts to the market while larger companies continue to thrive.